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I’m
currently based out of Downtown Los
Angeles, participating in multiple projects based in the US, UK and
Europe. I also provide freelance consultation for investors planning to
develop property. For 2011 and 2012, I’ve been commissioned
to
design and
build a series of conceptual interior architectural installations, furniture and lighting for urban and warehouse environments.

Package design for Simmons Europe, UK, MST, 1999
At
age 19, I
traveled across Southern California and spent most of the
next eight years in Hollywood, Los Angeles. I
photographed actors and designed flyers for clubs, raves and parties. I
was given office space at renowned
studio, A&A Graphics, (now APC), which was
California’s hub
for club, rave and concert promotions. They produced
the now famous Coachella visual identity, and are now one
of the largest direct marketing studios in America.

Album design for Sony
Music/Columbia Records, Los Angeles, MST, 2000
I worked
as
a freelance
photographer, graphic designer, illustrator,
photographer and animator. I worked as a freelance Art
Director
at
SONY MUSIC/COLUMBIA RECORDS in Santa Monica, designing
CD/cassette album cover art, and poster advertising. I also worked for
ATLAS PRODUCTIONS
in Santa Monica, producers of the cult feature film BARAKA, as
well as
national television advertisements for McDONALDS, BUDWEISER and MOLSON.
I art directed and designed magazine print advertising for their
services.

Advertisement design for Atlas
Productions, Los Angeles, MST, 1998
In 2004,
Cleopatra Records, Hollywood, published HOLLYWOOD
ROCKS, a
hardback book about Hollywood Rock Bands of the 80’s
including Guns and Roses, Chili Peppers and Motley Crue. I assisted
as editor and designed 110 of the 210 pages.

Book
design for Cleopatra
Publishing, Hollywood, MST, 2001
I was asked
to art direct and design the University
College London graduation ceremony program, for
the graduating year 2000. I was given complete artistic freedom, and
was told
only to consider that, “people will have worked extremely
hard to
be
able to receive one of these.” UCL is one of the top
universities
in the UK.

Graduation Ceremony Program for University
College London, MST, 2000
I
currently have plans for multiple eco developments, including the
mixed-use
conversion of the
Capitol
Garment Building; a 12 floor, neo-gothic, reinforced concrete
building in good condition, in the center of the fashion district of
Downtown Los
Angeles,
and the design and construction of an eco
residence
in Malibu.

facebook.com/michaelsimontoon
E-mail: mst@michaelsimontoon.com
Tel US: 310-878-4842 UK: 020-8144-4517
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